Case Studies
Real engagements. Real problems.
B2B Software Company · United States
The company had been investing in SEO for two years. Traffic was growing steadily and rankings were improving across the board. But when the leadership team looked at where qualified leads were actually coming from, organic search was barely visible. The content existed. The optimization had been done. Nobody had asked whether any of it was attracting the right people.
We started by mapping their buyer journey against what was ranking. The mismatch was significant — the pages with the most traffic were targeting informational queries from audiences who would never become customers. We rebuilt the content architecture around purchase-intent searches, restructured internal linking to consolidate authority on the pages that mattered, and created a sequenced roadmap their team could execute against.
| Metric | Result |
|---|---|
| Organic-attributed leads | +187% in 6 months |
| Rankings for purchase-intent keywords | +340% |
| Bounce rate on key landing pages | −42% |
| Time to first qualified conversation from organic | From 47 to 12 days |
Direct-to-Consumer Brand · United Kingdom
The company came to us mid-contract with an agency. The reports looked fine. Rankings were stable. But nobody could explain why organic wasn’t contributing to sales in any meaningful way. The SEO was being done. The business outcomes weren’t following.
We audited the existing content against search intent and found the vast majority of ranked pages were attracting researchers, not buyers. We identified the three content clusters most directly tied to their buying decision and rebuilt those sections from the ground up. We also addressed a set of technical issues that had been quietly limiting crawl coverage for months.
| Metric | Result |
|---|---|
| Growth in organic sessions from high-intent queries | +210% |
| New keywords ranking in top 3 within 4 months | 34 keywords |
| Pipeline contribution from organic | From 4% to 23% |
| Outcome | Transitioned from agency to fractional within 3 months |