Fractional SEO Strategy

Senior SEO leadership,
without the full-time hire

Most B2B companies have content and traffic. Very few have SEO that generates pipeline. That gap almost always comes down to ownership, not execution.

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Some of the amazing clients we’ve worked with

Defining the model

What fractional SEO actually means

A fractional SEO strategist is not a consultant who drops in, writes a report, and disappears. It’s senior SEO leadership embedded into your business on a part-time basis, with real accountability for outcomes. Not task execution. Not monthly reporting. Ownership.
Three ways companies typically try to solve this, and where each one lands:

Model What you get Where fractional has the edge
Fractional strategist Senior ownership embedded in your org, business-context decision-making, consistent presence Full strategic accountability without the cost or hiring timeline of a full-time role
Agency Execution capacity across a team, with a relationship manager as your point of contact Knowledge stays inside your company. Strategy built around your business, not a templated playbook
Full-time hire Full presence, institutional knowledge, end-to-end ownership Right for companies with a proven SEO model to scale — fractional builds that model first, at a fraction of the cost
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The strategists

Meet your fractional SEO team

You work directly with senior practitioners, not a team of junior analysts supervised by someone you rarely speak to.

Bruno Pedro
Senior SEO Strategist

Bruno is based in Recife and has built his career across international SEO projects. He coordinated a site portfolio at Terasurf, worked as an SEO Specialist at Get Me Links, and founded Bravo SEO. He currently works as an SEO Strategist at PressWhizz, with a focus on AI-driven link building.

Experience 4+ years
Specialties Technical SEO, link building, semantic SEO
Industries SaaS, digital marketing, affiliate, e-commerce

Businesses that grow organically are more sustainable and more profitable. SEO done properly shouldn’t depend on ads, shortcuts, or guesswork — it should be something you can measure, test, and build on.

Taylor Kimball
Senior SEO Strategist

Taylor specializes in on-page SEO and content strategy, with a methodical, long-term approach. He built a content team from scratch at High Voltage SEO that scaled from 70 to over 200 pieces per month, managing clients across Web3, crypto, e-commerce, and healthcare. At Get Me Links he served as Director of Marketing and Head of Sales.

Experience 5+ years
Specialties On-page SEO, content strategy, team building
Industries Web3, crypto, e-commerce, healthcare, SaaS

Good SEO is detail-oriented work done with a long-term mindset. The sites that win in search are the ones that consistently meet the needs of their audience — and do it better than anyone else.

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Why SEO stalls

The real problem inside most B2B companies

The problem is almost never that people aren’t doing SEO. It’s that no one owns what the SEO is supposed to accomplish.

We build content architecture around the buyer journey, not keyword volume. Some pages that matter most to pipeline get low traffic and generate fifteen qualified conversations a month. Others with ten times the traffic convert at near zero because the intent doesn’t match what you sell. Pipeline from SEO also requires the right mechanics after the click: clear value propositions, appropriate calls-to-action, and lead paths that don’t require someone to already know they want a demo.

Where we focus

Fractional SEO services

SEO Strategy & Roadmap

Most companies have SEO activity without a strategy owner. We build the architecture — topical authority, content sequencing, priority roadmap — and take accountability for where it goes.

Content Architecture

Content that doesn’t build on itself doesn’t compound. We map topical clusters, define anchor pages, and create the internal linking logic that signals depth and authority to search engines.

Technical SEO

Rankings require a site that search engines can find, crawl, and understand. We audit and address technical issues before they become the reason good content doesn’t rank.

Pipeline Alignment

Traffic without conversion is just a vanity metric. We align content strategy to the buyer journey — mapping search intent to decision stages so organic brings in people who can actually buy.

Content Briefs & Direction

We brief every piece your team writes — target keyword, search intent, outline, competitive angle. Your writers produce, we make sure what they produce has a real shot at ranking and converting.

Performance & Iteration

SEO isn’t set and forget. We monitor what’s ranking, what’s converting, and what needs to change — then act on it. Reporting focuses on business outcomes, not metrics that look good in a dashboard.

What you receive

Deliverables

SEO audit Technical health, keyword footprint, competitive landscape, and content gaps. Prioritized by what actually matters to your situation.
Content architecture Topical clusters, anchor pages, internal linking logic, and sequencing over time.
SEO roadmap A phased, prioritized plan your team can execute against. Not a wish list.
Content briefs Target keyword, intent, outline, and competitive angle for every piece your team writes.
Performance reviews Reporting focused on business outcomes, not vanity metrics.
Strategic direction Ongoing guidance across site structure, new pages, PR, and algorithm response.

What working together looks like

Most fractional engagements fail quietly — not because the strategy is wrong, but because there’s no real integration. Advice gets delivered, your team does something with it, and three months later nobody remembers why. We work differently.

Weekly

Async updates on execution and any decisions that need your input

Biweekly

Live session to review performance and adjust priorities

Quarterly

Strategic review of outcomes and roadmap direction

Beyond the formal rhythm, we stay embedded in decisions that touch search — product launches, site redesigns, content calendar planning. We work inside your existing tools, not on top of them.

Ready to start?

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