B2B SEO Case Studies

This B2B software company had strong content output and steady organic traffic, but almost none of it was reaching sales. Rankings skewed toward top-of-funnel, educational queries, and there was no clear ownership connecting SEO activity to pipeline goals.

We rebuilt the content architecture around purchase-intent topics, restructured the roadmap around funnel stage, and set a biweekly cadence with marketing and sales leadership to keep priorities aligned with revenue targets.

This D2C brand had been running the same agency retainer for two years with flat results. Organic sessions were stagnant, and SEO had no real seat in planning conversations. It was treated as a monthly report, not a growth lever.

We audited the technical and content gaps the agency retainer hadn't addressed, rebuilt the roadmap around high-intent category and product pages, and embedded directly in the client's planning cadence. Within three months, the client moved fully off the agency model.