Fractional SEO Leadership

Fractional
SEO.

Organic growth built around your business economics.

We work inside your company as your strategic head of SEO, embedded with leadership, focused on revenue, and accountable to real business outcomes. Not just rankings. And for a fraction of the cost.

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47+ Revenue-driven projects
SEO as Usual
Fractional SEO
Metric
Traffic Sessions and impressions as success metrics.
Revenue Revenue impact as the only measure that counts.
Goal
Rankings Position #1 regardless of business relevance.
Growth Starting with the outcome, working back to strategy.
Target
Keywords Volume-first, disconnected from business demand.
Qualified Demand Margins, conversion paths & acquisition economics.
The Challenge

Most organic growth strategies miss what actually matters.

Agencies execute tasks without understanding how your business actually makes money. Consultants deliver recommendations and move on. The result is a channel that looks active on paper but stays disconnected from your revenue.

SEO without business logic is just traffic generation. Traffic alone is not a growth strategy.

01

Beyond traffic

Pageviews don’t grow a company. Our measure of success is revenue impact, not sessions or impressions.

Revenue over pageviews.
02

Beyond rankings

A ranking position only matters if it generates business impact. We start with the outcome and work backwards to search strategy.

Outcomes over positions.
03

Beyond keywords

We focus on margins, conversion paths, customer value, and acquisition economics — the real levers behind qualified organic demand.

Economics over volume.
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Our Team

The people behind the strategy.

Bruno Pedro

Bruno Pedro

Senior SEO Strategist LinkedIn

Bruno built his SEO career from Recife working on international projects. He led SEO operations at Terasurf, went deep into link building as a specialist at Get Me Links, and founded Bravo SEO along the way. He brings a technical and semantic SEO background with a white-hat, detail-oriented approach. Currently working at PressWhizz on AI-driven link building strategies.

Experience 4+ years
Specialties Technical SEO, link building, semantic SEO
Industries SaaS, digital marketing, affiliate, e-commerce

Businesses that grow organically are more sustainable and more profitable. SEO done properly shouldn’t depend on ads, shortcuts, or guesswork. It should be something you can measure, test, and build on.

Taylor Kimball

Taylor Kimball

Senior SEO Strategist LinkedIn

Taylor started in content and on-page SEO at High Voltage SEO, where he built a content operation from scratch: hired and trained the team, scaled output from 70 to over 200 pieces a month, and managed client accounts across Web3, crypto, e-commerce, and healthcare. He later moved into leadership at Get Me Links, serving as both Head of Sales and Director of Marketing. A methodical operator who understands how content, SEO, and revenue connect.

Experience 5+ years
Specialties On-page SEO, content strategy, team building
Industries Web3, crypto, e-commerce, healthcare, SaaS

Good SEO is detail-oriented work done with a long-term mindset. The sites that win in search are the ones that consistently meet the needs of their audience and do it better than anyone else.

The Gap

SEO without business logic is just traffic generation.

Traffic alone is not a growth strategy. We measure success differently — by how organic search moves your business forward.

Organic Revenue Growth

$2.4M Revenue generated
+187% Annual growth

Revenue-driven SEO in action

Scope & Clarity

Strategic leadership without the execution overhead.

Our role is to define priorities, lead organic strategy, and make sure the work being executed ties back to business growth. Execution stays with your internal team, freelancers, or operational partners — keeping your costs lean and your direction clear.

Outside our scope

Content production agency Technical development Backlink building Monthly audit reports

What we deliver

Organic growth strategy aligned to revenue Leadership embedded in your operation Clear priorities for execution teams Full transparency, no black boxes
Why Fractional

Strategic depth of an in-house leader. At a fraction of the cost.

You get genuine ownership of your organic strategy. Without the overhead of a full-time hire. Without the task-focus of an agency. Without the detachment of a consultant. Because we work part-time inside your business, the cost is a fraction of any of those alternatives.

Agency
Consultant
Fractional SEO
Understanding
Surface-level No real context of your business model.
Project-scoped Limited to the engagement window.
Deep, ongoing Embedded in your operation from day one.
Ownership
None Accountable to deliverables, not outcomes.
Advice only Recommendations without accountability.
Full accountability Responsible for revenue outcomes.
Revenue focus
Traffic & deliverables Metrics that don’t move your P&L.
Recommendations A deck, not a growth strategy.
Business outcomes Every decision tied to revenue growth.
Alignment
Rarely Operates at arm’s length from your team.
None Observes from outside, no skin in the game.
Core to the model Works inside your leadership structure.
Investment
High retainer Ongoing cost regardless of results.
High project fee One-off cost with no continued ownership.
Fraction of the cost Senior leadership without the full-time overhead.
Our Model

Embedded. Strategic. Revenue-focused.

A Fractional Head of SEO operates as part of your leadership team, not as an external vendor. We study how your business makes money before defining any search strategy, and stay accountable to outcomes rather than deliverables.

01

Business first

We study your business model, margins, and customer economics before touching a single keyword. Search is the channel. Revenue is the goal.

02

Strategic leadership

We work alongside your leadership on the priorities that actually drive growth, providing direction, not just reports.

03

Coordinated execution

We direct your internal team, freelancers, and partners toward the work that genuinely contributes to organic growth.

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Get Started

Ready to treat organic growth as a core business function?

We work with founders and leadership teams who are serious about organic growth as an acquisition channel. That takes the right leadership, long-term consistency, and genuine alignment across the business. If you’re there, let’s talk.

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